Sumire Stanislawski obtained her Bachelor of Business Administration degree in 2004 with a major in Marketing and Management & Organization Studies at Simon Fraser University in British Columbia, Canada. She came to Japan in 2006 to pursue her graduate education at Waseda University. She majored in Labour Economics for her Master of Arts degree and majored in Marketing Theory for her doctoral program. She was a research associate for Waseda University’s Faculty of Commerce from 2012 to 2014, and is currently a full-time lecturer for the Institute for International Strategy (IIS) at Tokyo International University. Her primary research interest is sustainability in marketing and consumption. Current research topics include socially responsible consumers, cause-related marketing, and ouen consumption. She has presented at the Association of Consumer Research in the US and various marketing conferences in Japan.